A Content Strategy is a roadmap to achieving your business goals; 15% sales increase, brand differentiation, beating a competitor – it’s the measurable plan of action that determines what you’ll do and how you’ll do it.
It’s the plan of action that your website, and your business, has been missing.
There are a myriad of techniques that we could use to market your company including: Social Media, Search Engine Optimization, Pay Per Click, Direct Marketing.
These techniques all use strategically created content to gain sales. Through the process of creating a Content Strategy we identify which techniques will get the the best results specifically for your company.
We listen, and chat, then profile your customers; their needs and desires, risks and concerns. We’ll profile who you are, what you do, identify your business goals, the benefits of your service, any emerging areas or unique selling points, and what you want to achieve.
Now we know you – we typically undertake keyword research to determine the size of the opportunity, the keywords your customers are typing into Google to look for your service and any niches and opportunities we can take advantage of.
We could undertake a competitive analysis, find out what your competitors are doing right, learn from them, find any weaknesses and formulate how to usurp them with a unique angle, niche, or proposition.
From the analysis and research we will develop a list of tailored made content strategies that you should use, we now know what you should do and how you should do it. We then create an editorial calendar of when you should do it, or we do it all for you.
We identify the success metrics for the content strategy, which provides a means of tracking your content strategies success.
You now have a tailor maid measurable plan of how to market your website and much more – the keys and roadmap to a successful venture.
Differentgood has a habit of helping businesses build great brands and acquire new customers.
Get in touch with any questions or to get a quote on a project.